Meet design thinking: An approach to problem solving that can increase the probability of breakthrough in innovation

Are you investing too much on marketing products that will never sell?

For many people, no matter the job, they naturally want to improve.

CEOs like to increase earnings, account managers like to close deals, marketers like to increase sales. It is a matter of real pleasure to get better at any job.

In whatever position, most people have a measurable amount of success. But for designers, they can only judge their work based on personal preferences — there’s no way to track improvements.

Let’s say Company A has a fully developed a product with several cool features. After years of operation they notice that sales are extremely high in some regions while flunking in other regions.

In order to generate sales in those weak performing regions, what do they do?

Before spending a lot of cash on marketing efforts, consider the possibility that this massive waste of investor’s money actually begins at the product design.

Design thinking is the next frontier

“Design thinking is an iterative approach to problem solving that intentionally seeks out people with…